6+ hour, 51+ min ago  (926+ words) Context (economical, global, social, local):Economically, it provides a "perceived value" win for consumers; socially, it taps into the "emotional support water bottle" culture, but for caffeinated refreshments. Why it's emerging now:A reaction to the "Clean Girl" aesthetic of…...

4+ day, 22+ hour ago  (1006+ words) The 48-ounce Dunkin" coffee bucket isn"t just a drink " it"s a content machine. What makes this moment special is that a fast-food coffee chain has turned a novelty format, born in small independent caf's, into a testable mainstream…...

3+ week, 3+ day ago  (1623+ words) Why it is emerging:Younger generations are drinking less overall but are more obsessed with "Flavor Scarcity,"seeking out spicy, complex drinks like the Absolut x Tabasco collab. Why now is trending:2026 is the year of "The Great Early-Out,"with…...

1+ mon, 2+ week ago  (1211+ words) This trend is emerging because consumers want health benefits without behavioral change, and brands are responding by embedding function into familiar rituals rather than asking for lifestyle overhaul. Dunkin's protein-reinforced milk'fronted by Megan Thee Stallion'signals a pivot from performance wellness…...