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News

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Mofusand pounces back into Starbucks with a local twist

1+ day, 1+ hour ago   (894+ words) Starbucks Singapore is bringing Japanese character Mofusand back for a second collaboration, this time rolling out a new range of Singapore-exclusive collectables as it looks to tap into the appeal of character merchandise and collectable culture. Launching on 25 August, the…...

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Jollibee Group brings Korean coffee chain Compose Coffee to the Philippines

2+ week, 1+ day ago   (585+ words) The Jollibee Group has brought South Korean value coffee chain Compose Coffee to the Philippines, opening its first store at Market! Market! in Bonifacio Global City, Taguig on 7 August. The launch marks the beginning of a five-year nationwide expansion plan,…...

Marketing-Interactive
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Starbucks brings MOLLY's creative spirit to coffeehouse rituals

3+ week, 19+ hour ago   (308+ words) To mark MOLLY's 20th anniversary, Starbucks and POP MART have launched an Asia Pacific exclusive collaboration, infusing her playful and creative spirit into everyday Starbucks experiences across eight regional markets including Hong Kong, Singapore, Malaysia, Indonesia, Thailand, China, Australia and the…...

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ZUS COFFEE and SimplySiti spill the tea on beauty

3+ week, 6+ day ago   (412+ words) ZUS Coffee is expanding its lifestyle marketing strategy through a new collaboration with SimplySiti, the beauty brand founded by its brand ambassador, Siti Nurhaliza. Dubbed "Freshen your mood, freshen your look", the partnership introduces a limited-edition lipstick collection inspired by…...

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Why Starbucks WEAVE is making coffee runs a family affair

1+ mon, 3+ day ago   (385+ words) Starbucks Singapore is marking its 30th anniversary by reimagining the traditional coffeehouse experience with the launch of Starbucks WEAVE, a new destination store at Resorts World Sentosa designed to bring together retail, customisation and family-friendly experiences under one roof. Don't miss:…...

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Cathay highlights Asia's diverse coffee culture in new documentary

1+ mon, 4+ day ago   (325+ words) Cathay Pacific has joined forces with Hong Kong creative production house ANYDOKO Studios to launch an 18-minute documentary showcasing Asia’s rich and diverse coffee cultures. Streamed on Cathay’s online platform, Inspiration, as well as across its digital channels, the documentary…...

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Why Luckin Coffee is borrowing from the toy aisle to sell more coffee

2+ mon, 2+ week ago   (670+ words) Luckin Coffee is turning coffee runs into a nostalgia-fuelled play session, teaming up with Toy Story 5 for a limited-time campaign that blends themed beverages, packaging and collectibles. Launching from 11 June 2026, the “Play mode: ON” collaboration introduces two character-inspired drinks alongside…...

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Still a work in progress? ZUS Coffee made it collectible

2+ mon, 2+ week ago   (126+ words) Marketing-Interactive In a world that rarely slows down, ZUS Coffee is leaning into a sentiment many young adults know all too well— that nobody really has everything figured out. ZUS Coffee first introduced the regional "Work in progress" campaign at…...

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Inside Scoop and Oriental Kopi turn dad’s favourite brew into dessert

2+ mon, 3+ week ago   (140+ words) Marketing-Interactive This Father’s Day, Malaysia’s dessert and coffee cultures are coming together in a collaboration that leans heavily into nostalgia, as Inside Scoop partners Oriental Kopi to reimagine classic kopitiam (coffee shop) flavours as limited-edition ice cream creations. Earlier this…...

Google News
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ZUS Coffee serves up a reality check for tired working adults

2+ mon, 3+ week ago   (358+ words) Southeast Asian coffee chain ZUS Coffee is leaning into the emotional weight of adulthood in its latest regional campaign, reminding consumers that progress is still progress, even if life does not always feel that way. Central to the campaign is…...