2+ hour, 52+ min ago  (749+ words) The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot " not a celebrity ambassador. The mascot, a green mountain goat named Bruce, debuts in a 30-second hero spot,…...

3+ mon, 3+ week ago  (420+ words) Marketing Dive Don't miss tomorrow's marketing industry news Starbucks links with Mr Beast to fuel Prime Video competition series The coffee chain will have a presence in season two of "Beast Games" and offer a limited-edition drink in a bid…...

8+ mon, 1+ week ago  (237+ words) The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling. Patr'n is making a play to engage music fans by becoming the official tequila of Boiler…...

8+ mon, 3+ week ago  (220+ words) While'the chain's same-store sales are still in decline, CEO Brian Niccol is confident that its comeback is ahead of schedule. Starbucks' same-store sales are still in decline, but the chain and CEO Niccol are confident that its "Back to Starbucks…...

11+ mon, 2+ week ago  (567+ words) The Nestl" brand tapped actor Joel Mc Hale and director Neal Brennan for its first national campaign in more than six years. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View…...

11+ mon, 1+ day ago  (890+ words) OOH activations in nine markets include the brand's first use of 3 D anamorphic tech and a strong presence in high-traffic public transit hubs. Don't miss tomorrow's marketing industry news Wonderful Pistachios sows integrated campaign targeting commuters OOH activations in nine…...