News
Bulletproof sheds biohack coffee image for a simpler wellness rebrand
3+ hour, 9+ min ago (215+ words) Join us: Modern Retail Marketing Summit | Apr 2022, Huntington Beach With 2016 nostalgia in the air, social media is reminiscing on all things 2010s." Bulletproof is now led by Harry Lewis, who took over as CEO in 2024 following Bia Food's acquisition of the…...
Kim Kardashian's Update is the latest brand to give energy drinks a refresh with women in mind
4+ day, 7+ hour ago (609+ words) Join us: Modern Retail Marketing Summit | Apr 2022, Huntington Beach In February, competition in the energy drink space heated up further as Update, a 4-year-old startup, announced it was bringing on Kim Kardashian as co-founder. With it, Update also gets her…...
At Starbucks, a Bearista collectible and a record-setting Red Cup Day drive foot traffic resurgence
1+ mon, 1+ week ago (483+ words) Starbucks" viral hits are paying off. The coffee chain saw a 4% same-store sales growth in its fiscal first quarter, showing positive signs of a turnaround under CEO Brian Niccol"s tenure." "Our overhauled approach to marketing and menu innovation is…...
Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, 'Coffee Loop"
4+ mon, 3+ week ago (558+ words) Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over the years. The coffee giant is quietly testing a new "buy nine coffees, get one…...