1+ week, 1+ day ago  (489+ words) Starbucks Rewards is no longer "a coupon book," CEO Brian Niccol said. "We had to stop doing all that discounting. This needed to be about engagement." Starbucks executives are pleased with the coffee chain's loyalty performance, which had previously suffered…...

1+ mon, 1+ hour ago  (1116+ words) Financial incentives, better training and unified company culture are among the tools companies are using to enhance the employee experience. Major companies, from Starbucks to Target, are bolstering their CX by investing in culture, benefits and incentives for their employees....

3+ mon, 1+ week ago  (358+ words) The company recorded increases for both Starbucks Rewards and non-Rewards transactions for the first time in years as loyalty membership reached a record high. Starbucks's goal is to win with loyalty and non-loyalty members alike, according to Niccol. "This is…...