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Evolution or alarm? What Starbucks' revamped loyalty program says about keeping customers engaged

1+ week, 8+ hour ago  (484+ words) Starbucks went live with its overhauled loyalty program last week, shifting from a single-tier model to a multi-tiered structure that fundamentally changes how members earn and redeem rewards. With approximately 60% of sales tied to its loyalty program, this is a…...

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