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Coffee Meets Bagel gets serious about Australia in debut integrated campaign via Paper Moose
5+ day, 15+ hour ago (321+ words) The integrated campaign uses witty, tongue-in-cheek wordplay on familiar dating frustrations – from ghosting and surface-level profiles to endless conversations that never become actual dates – to demonstrate how CMB helps singles make more meaningful connections. The launch comes alongside fresh research…...
Dare Iced Coffee tackles procrastination in ‘Done it with Dare’ brand platform via Thinkerbell
5+ day, 14+ hour ago (203+ words) Says Patrick Davis, Bega Group’s Iced Coffee Marketing Manager: “‘Done It With Dare’ gives the brand a really simple and ownable role in people’s lives: helping turn the things you’ve been putting off into things you’ve actually done. It’s a…...