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Forbes

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

  • 2,267articles · 30d
  • 1+ day agolatest article
  • Aug 14, 2026earliest in window
  • 97%with images
  • 344avg words
articles per day
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News

Forbes
forbes.com > sites > akikokatayama > 08/31/2026 > america-cant-get-enough-matcha-japan-is-struggling-to-keep-up

America Can't Get Enough Matcha. Japan Is Struggling To Keep Up

1+ week, 6+ day ago   (1554+ words) America's Matcha boom is driving up the price of Japan's tea leaves and exposing bottlenecks in a centuries-old industry. One Shizuoka producer is betting that solar-powered farming could offer a way forward. America can't get enough Matcha. But the boom…...

Forbes
forbes.com > sites > akikokatayama > 08/16/2026 > america-loves-matcha-is-it-ready-for-matcha-as-tea

America Loves Matcha. Is It Ready For Matcha As Tea?

4+ week, 8+ hour ago   (698+ words) Matcha is booming in the U.S., driving record Japanese tea exports. As more consumers move beyond sweetened lattes to appreciate matcha as tea, specialty businesses are using education and tastings to deepen interest, differentiate products and create new premium opportunities. The…...