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A Morning Routine: More Than A Cliché, It's How To Run A Business
4+ day, 18+ hour ago (309+ words) Jonathan Weeks is CEO & Founder of ByAtlas, a global media agency scaling brands through Search, Social & Programmatic ads. I know what you’re thinking. Another founder talking about their morning routine. Cold plunge at 5, journaling by 6, inbox zero before most people…...
America Can't Get Enough Matcha. Japan Is Struggling To Keep Up
1+ week, 5+ day ago (1554+ words) America's Matcha boom is driving up the price of Japan's tea leaves and exposing bottlenecks in a centuries-old industry. One Shizuoka producer is betting that solar-powered farming could offer a way forward. America can't get enough Matcha. But the boom…...
The $60 Cup: Where Coffee Connoisseurs Are Traveling Now
3+ week, 1+ day ago (262+ words) This is how I was made a purist before I knew the word, and have traveled the world recognizing and reveling in coffee pouring ceremonies everywhere from Istanbul to Bushwick. At the high end, this can cost $60 a cup. I…...
America Loves Matcha. Is It Ready For Matcha As Tea?
3+ week, 6+ day ago (698+ words) Matcha is booming in the U.S., driving record Japanese tea exports. As more consumers move beyond sweetened lattes to appreciate matcha as tea, specialty businesses are using education and tastings to deepen interest, differentiate products and create new premium opportunities. The…...